Have You Adjusted Your Surcharge Lately?

It’s called a “surcharge flip,” and more business owners are using it as a means to optimize revenue during their busiest hours. It’s easy to do and, as DC Payments Vice President of Retail Sales David Linton explains, merchants are quickly realizing the surcharge flip program can maximize long-term profit.

“It’s all about raising the surcharge during the busiest hours. For example, if your peak time is between 8 p.m. and midnight Fridays and Saturdays, just let our team know and we can adjust the surcharge to generate more revenue during those hours. Then, at slower times, the surcharge will automatically revert to normal. Many businesses are starting to take advantage of this feature because they realize it’s a one-time adjustment that will continue to pay off for them,” Linton says. “All you have to do is let us know the times of day when you want the flip, and we take care of it for you.”

Linton says the service has been particularly popular with pubs and restaurants. “Customers settle in for the evening and don’t want to leave to get cash, so it’s a good time to bump up the surcharge,” he says.

The flip also works well for food courts, retail stores, and for other businesses whose owners want to take advantage of their busiest times of day. Merchants can schedule surcharge increases at different intervals during business hours.

Merchants also love the program’s convenience — it’s a snap to get set up.

“Customers can call their account rep to let us know when they would like the surcharge flips to occur,” Linton says. “Or they can contact our Call Centre and speak with a DC Payments representative. We’ll get you set up quickly.”

[cta]ATM surcharges can be easily adjusted. Contact your sales representative or call DC Payments today at [phone] to find out if the surcharge flip program would benefit your business.[/cta]